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SEO & discoverability

Rendering, indexing, performance and content structure for useful, findable websites.

6 articles in SEO

SEO

SEO vs AEO and GEO: evidence versus hype

Compare SEO, AEO and GEO against official search guidance, including crawler controls, useful content practices, measurement limits and unproven tactics.

/ 6 min read

SEO

Local SEO for service businesses in India

Build a practical local SEO plan for an Indian service business, covering Business Profile accuracy, useful location pages, enquiries, and measurement.

/ 5 min read

SEO

WordPress to Next.js: an SEO migration plan

Move a WordPress site to Next.js with a URL inventory, content parity checks, redirect mapping, launch controls, and a practical search monitoring plan.

/ 5 min read